Did someone say KFC?
Parallel to the value messaging promoted in the ongoing “Shut Up and Take My Money” campaigns, I created a whole new platform that could be used to promote new products. KFC is the perfect way to extract yourself from awkward moments we can all identify with…all you need to say is “Did someone say KFC?”, and suddenly you’re in a much better place enjoying whatever KFC is being promoted. Here’s a couple of spots so far…“Naked Wrestling” caused a lot more outcry than we were expecting, but client was delighted.