Vodafone – coverage
Australians perceived Vodafone’s coverage to be a lot less than the major competitors, Telstra and Optus. This put them at a huge disadvantage when internet access on phones had become more and more important. We used our Vodafone presenter to call out the fact that Vodafone now covered 96% of all Australians for that internet usage, not to mention being a great carrier to travel with internationally.
The second TVC in the campaign used the same seamless format, but tackled head-on the other pain-point of download speeds.