Milo

A brand that had lost any cool credentials, we re-booted it with a whole new look and feel to its advertising. Milo’s worldwide strategy of “Sport is a great teacher” inspired us to amp up its sport sponsorship credentials with spots that were grittier and had a lot more street-cred than previous campaigns. Its success has given rise to our latest “nutrition” campaign, embracing the same rhythmic soundtrack but shouting out the nutrition credentials of Milo in a memorable way. The super slo-mo Milo shots then worked beautifully as targeted social media posts and YouTube bumpers.