Telstra – 55 Days Of Christmas, With A Little Extra Giftness
A hugely successful Christmas campaign for Telstra, that had to start in the first week of November, and keep people engaged and interested for the next couple of months. We came up with “55 Days of Christmas, with a little extra giftness”, a campaign that had at its core an online advent calendar which released different special offers and fun promotions, games and items people could download over the 55 days. The campaign existed in everything from TV, print, instore and online to even a spectacular interactive outdoor projection at Circular Quay in Sydney.
