RBT means you need a Plan B
The current long-running campaign for the NSW government primarily targeting an 18-35 year old demographic. Launching with a 30 second spot on TV together with outdoor and a range of crazy scenarios online, the campaign mixes impossible/crazy ways to get home if you’ve been drinking with the more realistic/desirable ways. It was a whole new way of looking at the problem – encouraging young people to give it some thought ahead of time, as so often a drinking occasion occurs at an unplanned moment.
